ProofyBubble

šŸ’° How We Attribute Sales

Learn how ProofyBubble tracks and attributes sales to social proof interactions

ProofyBubble helps you understand which sales are influenced by your social proof. Here's exactly how we calculate attribution.

Trust takes time to build, and we want to help you understand how your social proof is helping you sell more.

We use a time-window attribution model to connect customer interactions with purchases. This means we track when someone sees your social proof and then makes a purchase within a specific time window.

  • Time Window: 30 minutes
  • Tracked Events: Impressions (when someone sees a proof bubble), Hovers, and Clicks
  • Attribution Logic: If a purchase occurs within 30 minutes after someone interacts with your ProofyBubble, we attribute that sale to ProofyBubble

  1. Visitor Sees Social Proof: A visitor lands on your website and sees a ProofyBubble notification (impression)
  2. Visitor Interacts: They may hover over or click on the notification
  3. Visitor Purchases: Within 30 minutes, they complete a purchase
  4. Attribution: We connect these events and mark the sale as "attributed"

12:00 PM - Visitor sees ProofyBubble: "John from California just purchased"
12:05 PM - Visitor hovers over the notification
12:15 PM - Visitor completes purchase for $49
āœ… Result: Sale is attributed to ProofyBubble

  1. Toast Impressions (toast_impression)

    • When a visitor sees your proof notification
    • Most common interaction type
    • 30-minute attribution window

  2. Toast Clicks (toast_click)

    • When a visitor actively clicks on the notification
    • Shows strong engagement
    • 10-minute attribution window (higher intent)

  3. Hover Events (toast_hover)

    • When a visitor hovers their mouse over the notification
    • Indicates interest
    • 30-minute attribution window

In your Analytics dashboard, you'll see:

  • Total Sales: All purchases in the selected time period
  • Attributions: Sales that occurred within 30 minutes of a ProofyBubble interaction
  • Attribution Rate: Percentage of sales attributed to ProofyBubble
  • Revenue Impact: Total revenue from attributed sales

We break down attributions by product/price ID so you can see which products benefit most from social proof.

We chose a 30-minute window based on typical user behavior:

  • Not too short: Gives visitors time to browse, compare, and make a decision
  • Not too long: Ensures we're only counting sales genuinely influenced by the social proof
  • Industry standard: Similar to what marketing attribution tools use

For click events, we use a shorter 10-minute window because clicks show higher purchase intent.

āœ… We do track:

  • All visitor interactions with ProofyBubble on your site
  • Stripe payment events
  • Time relationships between interactions and purchases
  • Which specific products were purchased

āŒ We don't track:

  • Personal visitor information (fully anonymous)
  • Visits that don't result in interactions
  • Purchases without ProofyBubble interactions (marked as non-attributed)

  • Single Touch: We use last-touch attribution, crediting the most recent interaction before purchase
  • Same Session: Attribution works best when interactions and purchases happen in the same browsing session
  • Stripe Only: Currently, we only track Stripe payments (more payment providers coming soon)

A good attribution rate varies by industry and product:

  • 10-30%: Typical for most e-commerce businesses
  • 30-50%: Great performance, social proof is working well
  • 50%+: Exceptional - your social proof is a major conversion driver

Remember: Not all sales will be attributed, and that's normal! Social proof works alongside other marketing efforts.

  1. Fetch Events: We retrieve all ProofyBubble interactions from our system
  2. Fetch Purchases: We get Payment checkout sessions for the same period
  3. Time Matching: For each purchase, we look backwards to find the closest interaction
  4. Window Check: If an interaction occurred within the window (30 or 10 minutes), we attribute the sale

  • All tracking is anonymous - we never store personal information
  • We only track timestamps and event types
  • Attribution happens server-side for security
  • Data is stored securely and never shared

If you have questions about your attribution data or want to understand your metrics better, reach out via chat or email. We're here to help you maximize the impact of your social proof!